logue as a solution
Logue Social was created as a solution to a current market problem. Despite social media becoming a go-to source for finding and discussing books, authors often don’t enjoy doing social media, don’t know how to use it to maximize book sales, and/or don’t have time for it. Logue services are here to alleviate authors of the social media burden, build platforms that reach our authors’ potential, and provide the social media space with engaging author content.
A Supply Problem
Across social media platforms, there is substantial demand for engaging content from authors. The collection of authors who’ve embraced social media have generated sizable followings and engagement; the social media community wants to hear and see more from authors!
Social media marketing for the purpose of stimulating book sales requires unique and customized strategies. As such, publishers and authors have had unsatisfying experiences with generalist social media companies.
Social Media Fallacy
The publishing industry has yet to embrace social media marketing to the extent that other industries have.
Industry Oversight
Logue's publishing insights
Morgan Messing, the Founder of Logue Social, is a graduate of Brown University where she majored in English and Philosophy. Prior to founding Logue Social, Morgan worked at Goop in fashion and editorial. In her Junior Year of college, Morgan decided to transition to working in Publishing at InkWell Management and then CAA. From there, Morgan began working for Mona Simpson, as her Social Media Manager, in the run-up to and release of Simpson’s 7th book, COMMITMENT. Through her work with Mona Simpson, Messing discovered the greater need for author social media services.
Upon graduating, Messing founded Logue Social to work exclusively with authors to increase their fan-base, consumer-engagement, and book sales.
