logue as a solution
Logue Social was created as a solution to a current market problem. Despite social media becoming a go-to source for finding and discussing books, authors often don’t enjoy doing social media, don’t know how to use it to maximize book sales, and/or don’t have time for it. Logue services are here to alleviate authors of the social media burden, build platforms that reach our authors’ potential, and provide the social media space with engaging author content.
A Supply Problem
Across social media platforms, there is substantial demand for engaging content from authors. The collection of authors who’ve embraced social media have generated sizable followings and engagement; the social media community wants to hear and see more from authors!
Social media marketing for the purpose of stimulating book sales requires unique and customized strategies. As such, publishers and authors have had unsatisfying experiences with generalist social media companies.
Social Media Fallacy
The publishing industry has yet to embrace social media marketing to the extent that other industries have.
Industry Oversight
Logue's publishing insights
Morgan Messing is the Founder of Logue Social. Prior to Logue, Morgan worked in fashion and editorial at Goop, and in publishing at InkWell Management and ICM (now CAA). Morgan founded Logue Social in the fall of 2023, and since that time has worked with 30+ authors across multiple genres. Morgan is a graduate of Brown University where she majored in English and Philosophy. When she’s not in New York, Morgan lives in Los Angeles with her dog, Franny (named for J.D. Salinger’s Franny and Zooey).
meet morgan
Samantha Dockser is the Co-Head of Logue Social. Samantha began her social media career as a content creator, managing her personal “book influencer.” brand. She grew her social pages to over 300k followers with millions of monthly viewers. She worked on campaigns for Random House, St. Martin’s Press, Celadon, Netflix, Amazon Publishing, and more. Samantha served as the inaugural Reese’s Book Club Los Angeles chapter leader. Previously, she worked as the senior content producer for BookSparks. Samantha graduated Magna Cum Laude from the University of Miami with a BFA in Acting. She lives in Los Angeles with her dog, Mr. Darcy (named for Jane Austen’s Pride and Prejudice).
