BY SAMANTHA MOLINA ~
- MISCONCEPTION #1: “I don’t want to launch or expand my social media presence because it’s a privacy interference.”
- Misconception #1 Debunked: The beauty of social media is that you can share as much (or as little) as you’d like about your life. Moreover, your social media accounts should primarily focus on promoting who you are as a writer and what your books are about.
- MISCONCEPTION #2: “I can just rely on my publisher to execute marketing efforts on my behalf.”
- Misconception #2 Debunked: Publishers have yet to embrace the digital world and its newfound marketing strategies. Many still rely on outdated mechanisms, which are neither author-, nor book-specific. Combined, these factors only produce author- and book-marketing campaigns that don’t live up to their potential.
- MISCONCEPTION #3: “Then I can just rely on my publicist to take care of my marketing efforts.”
- Misconception #3 Debunked: Well, not exactly. There’s a fine line between marketing and publicity in any industry – especially book publishing. But let me ask you this: is your publicist regularly generating personalized content for your use?
- MISCONCEPTION #4: “Creating a social media account won’t increase my fan base or book sales.”
- Misconception #4: If you don’t go about your social media usage tactically, you won’t see the results you want. A successful social media presence manifests through thoughtful planning, content curation, and outreach.
- MISCONCEPTION #5: “Managing a social media account is too much work.”
- Misconception #3 Debunked: Sure, social media management is no walk in the park – that’s where Logue Social comes in. Logue Social is an author-exclusive social media management company that tailors its marketing approaches to authors’ goals for their personal branding and book promotions.
We know that the literary world’s social media misconceptions extend beyond the aforementioned, so we want to hear yours. If you’re an author grappling with a social media misconception or two, please write to samantha@loguesocial.com – I’ll get to the bottom of it for you!
